Amore Edge

Khar West was seeing strong growth in creative and media-based companies seeking a premium address without BKC’s high density. Research revealed a clear market gap for boutique commercial properties with strong brand positioning, a gap Amore Edge, with an already strong product, was positioned to fill.

To create an effective overall marketing strategy for Amore Edge, building and development company Hines created a four-pillared approach to reposition the brand from a new commercial launch into an in-demand business address with a unique identity:

1. Luxury brand identity through cinematic 3D architectural imagery and bespoke Corporate Brochure Design
2. Exclusivity through limited inventory, high quality location, premium connections, and Office Branding Solutions
3. Targeted reach to the right audiences via digital channels and Outdoor Advertising Design across key arterial routes, aimed squarely at creative agencies, startups, and boutique businesses
4. High-end visual storytelling through Social Media Creative Design, building a business identity rather than just an office address

Select activations, including a Custom Exhibition Booth Design at industry networking events, extended the brand’s reach to decision makers in the creative and corporate sectors. The repositioning drove demand among the exact tenant types Amore Edge was built for: media companies, production companies, agencies, and consultants who value address as much as square footage.

The campaign achieved a complete sell-out of the entire office inventory by the end of 2025–26, with continued resale and leasing momentum through the remaining units.

• Full market absorption, with all available office space leased
• Significant ongoing trading activity and high liquidity across 2025–26 transactions
• Successfully attracted high-end tenants: media companies, production companies, digital agencies, and boutique consulting firms
• Amore Edge established as a premier commercial address in Khar West’s commercial district