Dooya

Dooya

Dooya India is a brand specialising in smart curtain motors, motorised blinds, and automated window covering solutions. The company wanted to strengthen its digital presence, improve online search visibility, and generate quality business inquiries through a modern website and performance-driven marketing strategy.

Industry

Curtain Motors, Motorised Blinds, and Automated Window Covering Solutions

Objective of Study

To improve online visibility, generate quality leads, and strengthen the brand’s digital presence.

Analysis / Strategy

We analysed the existing website structure, customer search behaviour, and industry competition to improve user experience, SEO performance, and lead generation campaigns.

Case Summary

Dooya approached us with the requirement to modernise their online presence and increase visibility for their smart automation products. Their previous website lacked a structured user experience and was not fully optimised for search engines or lead generation.

The project began with a complete website revamp focused on creating a clean, modern, and professional design that reflected the brand’s position in the smart automation industry. We redesigned the website layout to improve navigation, product presentation, and mobile responsiveness. Special attention was given to making product categories such as smart curtain motors, blinds, and motorised solutions easy to explore for potential customers.

Along with the website redesign, we implemented SEO strategies to improve the website’s ranking on Google. This included on-page & GMB optimisation, keyword targeting, technical improvements, content structuring, and performance enhancements. Our SEO approach focused on increasing organic visibility for industry-related searches and attracting relevant traffic from users actively searching for smart curtain and blind automation solutions.

To generate faster business results and targeted inquiries, we also managed Google performance marketing campaigns. The campaigns were strategically optimised to reach customers searching for automation products and smart home solutions. By focusing on high-intent keywords and conversion-driven ad strategies, we helped the brand attract quality leads and improve overall campaign performance.

The combination of website revamping, SEO optimisation, and Google performance marketing helped Dooya create a stronger digital identity and improve customer engagement across online platforms.

Results

The revamped website provided Dooya with a more professional and user-friendly digital presence. SEO efforts improved search engine visibility and keyword rankings, while Google performance marketing campaigns generated targeted inquiries and increased lead opportunities for smart curtain and blind automation products.

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Head Office

1st Floor, Shakti 404, Opp Gurudwara, Sarkhej – Gandhinagar Hwy, Bodakdev, Ahmedabad, Gujarat 380054

Corporate Office

5th floor, Kotia Nirman, Off New Link Rd, Industrial Area, Andheri West, Mumbai, Maharashtra 400053

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